Your Next Chapter
Deserves a Thoughtful Plan.
A Personalized Selling & Rental Strategy for Jeff Burger
Kaanapali Plantation · 150 Puukolii Road · West Maui
“Jeff, whether you decide to sell your Maui condo or keep it as a rental, there's no need to rush into the decision. We've put together a thoughtful starting point to help you understand the market, consider your options, and plan your next chapter with confidence.”
A Personal Note
A Good Decision Starts With Understanding Your Options.
Jeff, I enjoyed meeting you at Kaanapali Plantation. I understand that you and your wife are still considering what comes next, and that selling isn't necessarily your only option.
My goal isn't to rush you into listing. It's to make sure that when you're ready to decide, you understand what your property could be worth, how it compares with other homes in the complex, what renting could realistically look like, and what the transition would require.
That's what I would love to sit down and review with you.
Quinn Olson
REALTOR® (S) | RS-88716
Salt & Light Ohana · Keller Williams Realty Maui
Clarity For Your Next Step
Your Questions, Answered.
“Would it be better to sell or rent our condo next year?”
That depends on what you want from the property. Selling may free up equity and simplify a move, while renting could preserve ownership and potentially provide income. We'll compare both options using realistic costs, current market evidence, and your preferred timeline.
“How much could our condo actually sell for?”
We'll compare your condo with relevant closed sales, active competition and current buyer expectations in Kaanapali Plantation. Layout, views, improvements, condition, location within the complex and ownership expenses all influence the result. A reliable pricing strategy requires evaluating your specific unit.
“What would we actually walk away with after selling?”
We can prepare an estimated seller-net worksheet using a supported potential sale price, estimated transaction expenses, relevant taxes or prorations, and your actual mortgage payoff. It will be a planning estimate, not a guaranteed outcome.
“Do we need to make a decision or choose an agent right now?”
Not at all. A strategy meeting is simply an opportunity to review the information and understand your options. You can take your time deciding what makes sense for your family. If you already have an exclusive agreement with another professional, we completely respect that relationship.
Financial & Practical Perspective
Two Paths. One Important Decision.
Your Maui condo is more than a number on a property report. Before deciding what to do with it, it helps to understand the financial and practical differences between selling and continuing to own.
Sell Your Condo
Simplify the Next Chapter
Potential Advantages
- Access equity after selling costs, transaction fees, and loan payoff.
- Eliminate the ongoing responsibilities of managing a Hawaii property from California.
- Simplify future financial planning without unexpected HOA assessments.
- Structure a sale timeline precisely aligned with your Bay Area transition.
Key Considerations
- Relinquishing future long-term Maui ownership and potential appreciation.
- Selling expenses, closing costs, and potential state/federal capital gains tax impacts.
- Market conditions and buyer demand at the exact time of listing.
*Selling may offer clean finality, but it is not automatically the right choice until we model your specific numbers.
Keep & Rent
Maintain Ownership · Explore Rental Income
Potential Advantages
- Retain ownership of a prized West Maui condominium asset.
- Potential ongoing rental income depending on legally permitted rental use.
- Preserve the option of personal use or returning to Maui in future seasons.
- Long-term exposure to Maui real estate appreciation.
Key Considerations
- HOA dues, master insurance coverage, and reserve contributions.
- Professional property management fees (typically 20%–35% for short-term vacation rentals or 10%–12% for long-term).
- TAT / GET taxes, property taxes, maintenance reserves, and wear-and-tear.
- Maui County transient rental rules, zoning nuances, and association rules.
*We do not make speculative rental income promises. A realistic evaluation requires unit-specific expense modeling.
Third Option
You Don't Have to Decide Today.
A thoughtful timeline gives you total control. We believe in preparing in advance so you never feel pressured.
Understand & Research
Gather property details, review complex comps, clarify questions, and identify any needed records.
Review & Prepare
Review preliminary market numbers, operating expenses, rental options, and minor recommended preparations.
Decide With Confidence
Update the live figures, review your family timeline, and choose the path that best serves your future.
Local Property Knowledge
Not Just Another Maui Condo.
The Details That Make Kaanapali Plantation Different.
Set above the Kaanapali coastline, Kaanapali Plantation offers a quieter, more residential expression of West Maui living. Its low-density grounds, tropical landscaping and relationship to the Royal Kaanapali Golf Course distinguish it from the large beachfront resort towers nearby.
*Community reference example. Exterior photography illustrates property architecture, low-density layout, and Pacific backdrop. Specific unit details, views, and interior improvements vary across the complex.
Verified Project Data
- Location150 Puukolii Road, Kaanapali, West Maui
- Year DevelopedCirca 1970
- Community Size62 condominium units across ~10 lush acres
- Building Layout15 low-rise plantation-style buildings
- Land TenureFee Simple (project-level)
- SettingBorders Royal Kaanapali Golf Course
- AmenitiesSwimming pool, tennis court, shuffleboard & cabana
- Beach ProximityMinutes to Kahekili Beach Park (Airport Beach)
What Buyers Value About Kaanapali Plantation
Room to Breathe
The lower-density property setting and landscaped grounds across 10 acres distinguish the complex from crowded high-rise resort developments.
The Kaanapali Lifestyle
Proximity to championship golf, sandy beaches, Whalers Village shopping, and West Maui dining offers an appealing balance of serenity and convenience.
A Home With Its Own Identity
The specific building location, orientation toward trade winds, ocean view angles, lanai expansions, and interior condition create distinctive buyer appeal.
The Details Behind a Confident Sale
Prior to establishing any list price or marketing strategy, an experienced West Maui agent examines the exact property fundamentals that buyers' lenders, appraisers, and inspectors scrutinize:
*We do not assume any specific building work or assessment status for your unit until association documents are reviewed together.
Real Market Evidence
Understanding the Market Before Setting a Price.
Historical sales in Kaanapali Plantation provide useful baseline context for current West Maui condo valuations. Verified closed transactions demonstrate how layout, square footage, and condition influence market value.
Verified Recent Closed Sales (MLS Reference)
*Research prepared October 2026 · Verified via Maui MLS records3 Bedrooms · 2.5 Baths · ~1,545 interior sq ft
Closed transaction · Ground / two-story layout
2 Bedrooms · 2 Baths · ~1,152 interior sq ft
Closed transaction · Complex exterior & ocean corridor
2 Bedrooms · 2 Baths · ~1,152 interior sq ft
Closed transaction · Premium updated finishes & views
“These sales help establish context, but no two Kaanapali Plantation units are exactly alike. Current competition, interior updates, views, position within the complex, layout, expenses and buyer demand can all affect the outcome. We would prepare a property-specific comparative market analysis before recommending a listing price.”
Status: Being Prepared — To Review Together
We do not fabricate automated pricing algorithms or estimated ranges for your home. A meaningful CMA evaluates your exact unit position, interior condition, view orientation, and actual HOA fees to deliver a credible, defensible valuation.
County Regulations & Legal Framework
Rental Potential Starts With Understanding the Rules.
“Kaanapali Plantation has historically appeared on Maui County's non-apartment-district short-term occupancy list. The county identifies the main project as R-2/PUD, with a separately noted nonconforming unit.”
Maui's Bill 9, signed into law in December 2025, primarily addresses transient vacation rental use in apartment-zoned (A-1 and A-2) districts. However, short-term rental regulations on Maui remain subject to administrative rules, court challenges, and association bylaws.
We do not claim that county legislation has no impact on any individual unit, nor do we guarantee the continuation or profitability of short-term rental operations. All rental rights, permits, association restrictions, and current government requirements must be confirmed for your specific unit.
Predictable 6 to 12-Month Leases
Provides stable monthly rental income without the volatility of tourist occupancy. Exempt from short-term transient accommodation taxes (TAT) and minimizes turnover wear-and-tear.
- · Typical management fee: 10%–12%
- · Strong local West Maui housing demand
- · Less frequent turnover and lower utility overhead
Nightly & Weekly Guest Use
Where permitted by lawful zoning, county status, and AOAO house rules, short-term rentals offer higher gross revenue potential alongside personal vacation use dates.
- · Typical management fee: 20%–35% of gross revenue
- · Requires State GET/TAT & County TAT compliance
- · Unit-specific grandfathering / permit verification essential
Guaranteed Rental Income Statement:
Salt & Light Ohana does not provide speculative rental pro-formas or guarantee cash flows. A professional rental analysis requires reviewing actual historical operating statements (where available), realistic maintenance reserves, and licensed property management agreements.
STRATEGIC SELLING PLAN
JEFF BURGER
KAANAPALI PLANTATION · WEST MAUI
Your Personalized Plan Is Being Prepared
We're organizing the information needed to review your condo's market position, relevant comparable sales, potential selling costs, alternative rental scenarios, and a timeline that fits your goals.
[ Editor placeholder: Detailed net proceeds worksheet and unit-specific comparative study to be presented in strategy session ]
Elevated Property Positioning
The Right Presentation Changes How Buyers See a Property.
Buyers aren't only comparing square footage and HOA fees. They're comparing condition, presentation, lifestyle, location and the confidence they have in a property.
Lead With What Makes the Property Special
Where supported by your specific condo, we emphasize its location within the community, interior improvements, indoor-outdoor living, floor plan flow, natural trade-wind light, and view opportunities.
Create an Emotional Connection
Through professional architectural photography and thoughtful editorial descriptions, we help mainland and local buyers understand the authentic experience of living at Kaanapali Plantation.
Position Against Real Competition
We position your condo strategically against relevant competing properties across Kaanapali and West Maui using real-time market data.
*Note: Marketing materials, photography, floor plans, and video narratives are created upon mutual agreement if you choose to list.
Structured & Methodical Execution
The Five-Step Listing Process
Prepare & Present
Review condition, prioritize useful high-ROI improvements, and discuss cleaning, staging, and presentation based on actual need and agreed marketing arrangements.
Professional Photography & Aerials
Plan polished interior, exterior, and permitted aerial imagery that accurately represents the unit, its golf-course surroundings, and the West Maui environment. Verify drone permissions before shooting.
Property & Lifestyle Video
Develop an informative property story connecting genuine features of the residence with the experience of living at Kaanapali Plantation.
Strategic Listing Launch
Coordinate pricing, listing information, MLS presentation, showing arrangements, broker exposure, and an appropriate launch schedule aligned with your timeline.
Targeted Digital Marketing & Follow-Up
Present the property consistently through approved digital channels, monitor buyer interest, follow up with qualified inquiries, and adjust according to actual market feedback.
“Where appropriate, we can also discuss a First Look strategy before a broader launch.”
*First Look exposure subject to owner preference and brokerage guidelines.
Local Roots & Values
Experience Matters. Your Priorities Matter More.
Salt & Light Ohana is a family real estate team based on Maui, grounded in faith, integrity, and attentive personal service.
Stefanie Olson
REALTOR® | Salt & Light Ohana
Working in real estate since 2009, Stefanie brings deep background in property development, construction, interior presentation, and helping families navigate delicate life transitions with genuine care.
Ryan Olson
REALTOR® | Salt & Light Ohana
Ryan contributes comprehensive client support, planning, transaction oversight, and contract negotiation, ensuring every detail is communicated transparently and proactively.
Quinn Olson
REALTOR® (S) | RS-88716
Responsive, relationship-oriented, and committed to helping clients gain clarity. Quinn is your personal point of contact, dedicated to organizing your property data and answering every question.
Real Client Experiences
What Working With Our Team Can Feel Like.
“Stefanie Olson is fantastic! She went above and beyond, working long hours and bringing creative solutions to help us meet an incredibly tight timeline. Thanks to her dedication, responsiveness, and steady support, we were able to successfully close the sale on time despite unique circumstances and a challenging timeline.”
“Stefanie, Ryan and the Salt & Light Ohana team were truly amazing to work with. They went above and beyond at every turn, absorbing so much of the stressful process of selling a home, making things so much easier on my family. They were able to sell a home that was very special to my family before it even hit the market and to the right buyer.”
No Pressure · Total Clarity
Twenty Minutes of Clarity Could Make the Next Decision Easier.
Jeff, you don't need to decide to sell, commit to a listing date, or choose representation just to understand what your options might look like.
A conversation gives us an opportunity to discuss the numbers, review what makes your condo different, and think through what moving back to the Bay Area could mean for your Maui property.
WHAT WE'LL REVIEW TOGETHER
Your Condo's Market Position
Where it may fit among current listings and historical sales at Kaanapali Plantation.
Selling Costs & Estimated Proceeds
The transaction costs and practical considerations to review before making any decision.
Sell Versus Rent
How operating expenses, county rental permissions, and management requirements affect the two options.
Association & Property Considerations
Any relevant HOA dues, master insurance, roof, plumbing, or assessment questions.
Your Preferred Timeline
What would need to happen if you decide to move forward in 2027 or keep the property long-term.
“Even if now isn't the right time, you'll leave the conversation knowing more about your options.”
Let's Talk Through the OptionsSimple & Respectful Flow
What Happens Next?
We Talk
A brief, comfortable meeting or phone call to understand your condo, your family's preferences, and your goals.
We Review
The market, potential net proceeds, rental considerations, HOA factors, and possible timing options.
You Decide
No pressured timeline. The next step depends entirely on what makes sense for you and your family.
SALT & LIGHT OHANA
Whenever You're Ready,
We're Here to Help.
Jeff, whatever the next chapter looks like for you and your family, we'd be glad to help you approach it with clarity, confidence and a plan.